The Approval of Nielsen's Integration of the National Panel and First-Party Streaming Measurements is a First MRC has Renewed Accreditation for Nielsen's National Panel Measurement NEW YORK, Nov. 1, 2024 /PRNewswire/ -- The Media Rating Council (MRC) today approved the integration of...
THE MEDIA RATING COUNCIL APPROVES INCORPORATING FIRST-PARTY DATA INTEGRATION INTO NIELSEN'S NATIONAL TELEVISION MEASUREMENT
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