Survey: Marketers Cite Short-Term Pressures, Misaligned Priorities and Measurement Gaps as Key Drivers of KPI Disconnects

—VAB Examines 10 Key Questions to Understand Priorities Across Businesses— NEW YORK, May 20, 2025 /PRNewswire/ -- What KPIs matter most to marketers? How exactly are those KPIs determined? And how do they differ across small, medium and large businesses? To answer those questions, the...