Research: As Gen Z Pulls Back From Social Media, TV, Streaming & Cinema Are Filling The Void...Creating A Unique Opportunity For Brands

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—Plus: 58% Of Gen Z Prefer Free Ad-Supported Content Over Paid Ad-Free Content— NEW YORK, Oct. 29, 2024 /PRNewswire/ -- The Video Advertising Bureau (VAB) today released Disconnect to Reconnect: How Real-Life Shared Experiences Are the Antidote for Social Media Isolation Among Gen Z. "To...

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