Ovative Group Reveals TikTok's Hidden Value: 23x Higher ROI vs. Last-Click Models

MINNEAPOLIS, Oct. 22, 2024 /PRNewswire/ -- Ovative Group, a leading independent media and measurement firm, has uncovered a game-changing insight for marketers: TikTok delivers an average return on investment (ROI) that is 23x higher than what last-click models suggest. By analyzing a...