Mitchum Channels Its Southern Roots in Bold New Campaign Targeting a Performance-Driven Generation

"Southern Strength" by Terri & Sandy Primes the Iconic Brand for a New Era NEW YORK, May 14, 2025 /PRNewswire/ -- Mitchum, the legendary deodorant brand formulated for anti-perspirant and odor-fighting power is embracing its heritage in a bold new campaign aimed at a new generation of...