2024 Is Shaping Up to Be the Smallest Black Friday Ever: GoDaddy Study

71% of Consumers are Ready to Pay More to Shop at Small Businesses This Holiday Season TEMPE, Ariz., Oct. 31, 2024 /PRNewswire/ -- Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of...